Within the framework of the event, the Department of Tourism of the Samarkand region presented a presentation on the tourism potential of the region. The event was attended by representatives of reputable Japanese tourism organizations, who got acquainted in detail with the possibilities of tourism in Samarkand.

During the event, cultural programs and artistic performances from the Samarkand region were demonstrated, as well as exhibitions of folk crafts. These presentations aroused great interest among the Japanese guests.

In addition, negotiations were held between the Department of Tourism of the Samarkand region and the leading tourism companies of the Nara Prefecture. Following the meetings, agreements were reached on bringing bilateral cooperation to a new level in the future.