The presentation "Uzbekistan - the pearl of the Silk Road" was held within the framework of the forum.

The event brought together 120 participants, including representatives of the French State Tourism Administration, business entities of the two countries, the media, diplomats and specialists in the tourism industry.

The purpose of the forum is to bring tourism relations between Uzbekistan and France to a new level, establish active ties between entrepreneurs and increase the flow of tourists to Uzbekistan.

During the presentation "Uzbekistan – the pearl of the Silk Road", the guests learned about the prospects for the development of tourism in Uzbekistan, efforts to improve infrastructure and innovations aimed at creating more favorable conditions for tourists.

Uzbekistan Airways presented its logistics capabilities, existing routes and discussed the company's role in the development of tourism, as well as new directions and opportunities for providing high-quality services to tourists visiting Uzbekistan.

As part of the "B2B" meetings with representatives of Uzbek and French businesses, business ties were established, cooperation opportunities were discussed and agreements were reached to increase the tourist flow.

The negotiations have opened up new prospects for travel companies in both countries, allowing them to develop joint projects and strengthen partnerships.

French travel companies also got acquainted with the reforms implemented in Uzbekistan in recent years, with new tourist facilities built as part of these reforms, updated infrastructure and cultural heritage monuments.

The guests of the event could enjoy national songs and dances reflecting the richness and diversity of Uzbek culture and traditions, as well as taste Uzbek cuisine prepared by professional chefs.

The forum became an important step in the development of tourism ties between Uzbekistan and France, opening up new opportunities for mutually beneficial cooperation.