The traditional cultural heritage festival "Shayx Zoid" is being held for the fourth time and will last until March 18, 2023. Under the slogan "Welcome!" there are drone and laser lantern shows, as well as fountain shows in the Emirates, archery, military heritage music, heritage contests and fun sports events.

More than 20 participating country pavilions take part in the festival, where the Art Town, the "Selfie street" zone, the Desert Museum, children's playgrounds, flower town and food pavilions are presented.

The organizers of the Uzbekistan Pavilion are traditionally the Ministry of Tourism and Cultural Heritage and the Export Promotion Agency under the Ministry of Investment and Foreign Trade. In cooperation with the Emirati side, musical groups, artisans and cooks were involved to promote the potential of Uzbekistan.

During the festival, diplomatic representatives of Uzbekistan in the UAE congratulated compatriots on the 31st anniversary of the adoption of the national flag of the Republic of Uzbekistan. Uzbek national melodies were played at the event, folk dance performances were organized, master classes of artisans were held, and a video clip dedicated to the state flag and the tourist potential of Uzbekistan was shown on the screens of the central square of the city. A festive table was organized for the participants and guests of the event in the pavilion of Uzbekistan in honor of the National Flag Day.

At the end of the event, a group consisting of compatriots in the UAE, artists and a team of bloggers walked in a parade with the flag of Uzbekistan.