The purpose of the events held on this day is to motivate women to take care of their own health, regular check-ups, and consult a doctor for timely diagnosis of the disease at the initial stage. This will help doctors detect breast cancer at those stages when it can be completely cured, and will help women preserve and prolong their lives.

On the first of October, Breast Cancer Awareness Month started in the world. It is the most common type of cancer on the planet: the World Health Organization (WHO) estimates that about 2.3 million new cases are reported annually. In terms of the number of deaths among women, this type of cancer ranks second after cardiovascular diseases.

Of all the regions of the world, the incidence of breast cancer is highest in the United States and Western Europe. It is believed that the sharp increase in the number of cases in developed countries after the 1970s was partly caused by a changed lifestyle of the population: there were fewer children in families, and breastfeeding periods decreased. The increase in the number of cancer patients in the world is also associated with an increase in the number of elderly people.

In 2021, the World Health Organization launched a Global initiative to fight breast Cancer. Its main goal is to reduce the annual mortality rate by 2.5 percent by 2040, which will help save 2.5 million lives. WHO believes that this can be achieved through three main areas of activity: early detection, timely diagnosis and comprehensive treatment.

Breast Cancer Awareness Month provides an opportunity for all stakeholders to review progress made, reflect on and reaffirm commitments to combat the disease, give impetus to smoothing existing inequalities and pave the way to solving the problem of access to effective treatments.