Cultural and educational events, concert programs, exhibitions, conferences, seminars and meetings in the field of tourism are organized within the framework of the 50-day festival.

Large-scale landscaping and landscaping works were carried out in the city and region for the festival. The streets, alleys, parks and main venues of the event were decorated with more than 150 million flower seedlings, which once again emphasized Namangan's status as a "city of flowers".

The festival program includes more than 150 events, including concerts, folklore performances, craft exhibitions, cultural programs, as well as scientific and practical conferences and tourist presentations.

One of the main events was the setting of a record in the Zahiriddin Muhammad Babur Park of Culture and Recreation. About 30 million flower seedlings were planted here in one month by one team. Thanks to this, Namangan was included in the Guinness Book of Records in the nomination "The largest number of flowers planted by one team in one month."

It is expected that about 1 million foreign and up to 7 million local tourists will visit the festival.

The International Flower Festival is considered as an important platform for promoting the tourism potential of Namangan region, its cultural heritage, national traditions and hospitality at the international level.