Despite the fact that Singapore is located in the equatorial zone and is surrounded by countries that are major producers of fruits, vegetables and melons, Uzbek melons have managed to attract the attention of local consumers due to their natural sweetness and pronounced aroma. This confirmed their competitiveness in one of the most demanding markets in the world, according to Doone news agency.

Entering the Singapore market, which is characterized by high quality and safety standards, helps to strengthen the image of products labeled "Made in Uzbekistan" and promote national agricultural brands.

This export success opens up new prospects for long-term cooperation, increased supply volumes, expanded presence in the markets of Southeast Asia, as well as the introduction of other types of fruit and vegetable products of Uzbekistan to the international market.