The events, organized by the Tourism Committee, brought together representatives of travel companies and associations, air carriers, government agencies, as well as leading media from both countries.

As part of the roadshow, unique tourist routes of Uzbekistan were presented, demonstrating the rich cultural and historical heritage of the country, the possibilities of ecological, gastronomic and business tourism.

Special attention was paid to the tourism potential of the Jizzakh and Khorezm regions, as well as the investment potential of Tashkent, which were presented in separate presentations.

The guests of the event also enjoyed a rich cultural program with the participation of Uzbek artists, which allowed the Chinese public to get to know the flavor and hospitality of Uzbekistan better.

During the roadshow, more than 15 cooperation agreements were signed between Uzbek and Chinese travel companies and organizations aimed at expanding partnerships, organizing joint tours, advertising campaigns and developing tourism infrastructure.

Holding such events helps strengthen cultural and business ties between Uzbekistan and China, opening up new horizons for mutually beneficial cooperation in the field of tourism.