The measures were taken in response to complaints from residents concerned about the erratic placement of advertisements. All advertising structures must comply with a single design code developed by the Department of Digital Development and approved by the City Council of People's Deputies.

The new code regulates parameters such as color, size and placement of advertisements in order to minimize visual noise and improve the overall aesthetic appearance of the city.

The Khokimiyat warned the owners of advertising structures about the need to bring them into line with established standards and legalize advertising.