The event, organized with the support of the Tourism Committee under the Ministry of Ecology, Environmental Protection and Climate Change and the Association of Hoteliers, will become a significant event in the hospitality industry, a platform for business meetings, dialogue and exchange of experience for representatives of companies and leading experts on new trends in the industry.

The Forum focuses on the development and implementation of innovative concepts, turning them into successful enterprises from design to market entry.

It is planned to cover various issues, including green technologies, return on investment in franchises, the role of information technology, environmental aspects, digitalization of services in the hotel business.

The National Hospitality Award of Uzbekistan will also be held within the framework of the event, designed to identify the best enterprises in the hotel industry and increase the tourist attractiveness of the country.