The main purpose of the event, organized by the Committee on Tourism together with the khokimiyat of the Tashkent region, is to increase the flow of tourists, exchange experience in the field of viticulture and winemaking, bring ecotourism products to the world market, and attract foreign investment to the republic.

The festival will be attended by farms from all regions of the republic, entrepreneurs in the field of ecotourism and enterprises producing various natural drinks.

The event will include agricultural fairs, exhibitions of international brand companies in the wine industry, international conferences and congresses in the field of viticulture.

The cultural part of the festival includes performances by national folklore groups, pop artists, as well as an extensive cultural program reflecting folk customs and traditions.