The purpose of the international week is to unleash the potential of pilgrimage tourism in the country, make Uzbekistan one of the most important centers of world civilization, gain high recognition from the world community and international organizations, as well as diversify pilgrimage tourism services and increase tourism exports.

The Tourism Week is held on the initiative of the Ministry of Tourism and Cultural Heritage in cooperation with a number of organizations.

The weekly program includes exhibitions, seminars, scientific and practical conferences and cultural and educational events aimed at the development of pilgrimage tourism, a visit to the new Silk Road tourist center in Samarkand, an international crafts exhibition on the theme "Khiva is the capital of tourism of the Islamic world", the World Masters Fair and other events.