filming in Tashkent, Samarkand, Bukhara, Khorezm and Jizzakh regions, as well as in Tashkent, where they get acquainted in detail with Uzbek culture, traditions, tourist villages, cultural heritage sites, crafts, national cuisine, as well as the latest reforms and opportunities created in the tourism sector in general.

Thanks to this program, millions of TV viewers will get a broader understanding of Uzbekistan's rich culture, historical monuments, attractions and hospitality. This will further increase interest in the country and serve to strengthen the positive image of Uzbekistan, as well as increase its competitiveness in the field of tourism in the international arena.