The visit was organized with the aim of wider promotion of Uzbekistan's tourism potential in the Russian market, popularization of historical, cultural, medical and wellness tourism in our country, as well as increasing the number of tourists from Russia and the CIS countries.

It should be noted that the previous episodes of the program were filmed with the assistance of the Committee on Tourism in Tashkent in 2023 and in Samarkand in 2024.

This time, the creators of the program plan to present a lot of information reflecting the amazing architecture, historical monuments, ancient cultural heritage, attractions, tourist destinations, as well as modern life and hospitality of the most ancient and culturally rich city of Uzbekistan - Bukhara.

A creative team led by the host of the program, Janna Badoeva, filmed a video about kindergartens, schools and universities, medical associations, family traditions and unique tourist services in Bukhara.

Thanks to the TV program, many Russian viewers have a desire to visit Bukhara and other beautiful historical cities of Uzbekistan. Russian viewers get a broader understanding of the rich culture of Uzbekistan, its historical monuments, sincere hospitality and attractions worth visiting.

It is known that the TV program "The Life of others" has been on the air since 2019, and today the total number of viewers worldwide exceeds 250 million.