Uzbekistan and Russia have announced a competition to promote Uzbek crafts as a tourism brand

    Tourism 5 May 2025 1160

    The Scientific Research Institute of Tourism Development under the Committee on Tourism and the Higher School of Economics of Russia announce the international competition "HSE CREATIVE OPEN: Handicrafts as a brand" in the nomination "Culture of the Republic of Uzbekistan in modern design".

    The aim of the competition is to find modern design solutions that will reflect the intangible cultural heritage of Uzbekistan and highlight its importance for world tourism.

    The competition is open to university students all over the world. The participants' task is to create projects that integrate elements of traditional crafts, music, dance and rituals into modern design, which will help unlock the country's tourism potential.

    Such projects can significantly enhance interest in Uzbekistan as a cultural destination.

    The prize fund of the competition is 10 million soums for the first place, 7 million soums for the second and 5 million soums for the third place.

    The work is accepted until May 20, and the results will be announced on May 24.

    The competition provides students with an excellent opportunity to prove themselves and contribute to the development of tourism in Uzbekistan.

    Link for more information: https://hsedesign.ru/competition/1266c4e3c12d499faafafd310e4d31ff