ATM is the largest exhibition in the region for representatives of the global tourism industry, in particular, travel companies, hotels, airlines, and national tourism organizations. This event, which annually attracts over 2,800 organizations and 40,000 participants from more than 150 countries, plays an important role in defining strategic directions for the development of the Middle East tourism market. The event was attended by representatives of the countries of Central Asia and the Caucasus - Kazakhstan, Kyrgyzstan and Azerbaijan.

A single national stand of Uzbekistan was organized in one of the central pavilions of the exhibition with the participation of Uzbekistan Airways, leading domestic travel companies, as well as artisans and artists from Khorezm and Andijan regions, the Dune news agency reports.

During the event, the guests were presented with presentations about the rich historical and cultural heritage of our country, nature, gastronomic destinations, opportunities for pilgrimage, medical, MICE and ecotourism, representatives of foreign travel companies were introduced to new tourist attractions, destinations and services.

Within the framework of ATM-2025, more than 1,000 B2B and G2B meetings were held with representatives of the tourism business of various countries and potential partners, more than 100 specific agreements were reached aimed at increasing tourist exchange, retraining personnel in the industry, and widely promoting the tourism potential of our country in priority markets.

According to representatives of local businesses who took part in the event, the current exhibition showed that the interest of representatives of the Middle East region in Uzbekistan's tourism potential and cooperation with our country has increased dramatically compared to previous years, and Uzbekistan is opening up as a new potential market for the Arab world.

The report and interview from the pavilion of Uzbekistan were broadcast on CNN Arabia.