It is expected that the festival, organized jointly by the Tourism Committee and the Tourism Department of the Khokimiyat of Namangan region, will be visited by more than 300,000 foreign and 8 million local tourists.

In preparation for the festival, which annually attracts thousands of tourists not only from our country but also from abroad, more than 100 million flowers were planted in the city, including 45 million on streets and alleys, and 65 million in Babur, Afsona and New parks. Uzbekistan".

The celebration will begin with a traditional car parade. More than 200 cars of various brands decorated with fresh flowers will travel over 10 kilometers along the main streets of the city from Namangan International Airport to the Zahiriddin Muhammad Babur Cultural and Recreation Park.

In the Zahiriddin Muhammad Babur Park of Culture and Recreation, festival guests will be presented with various compositions, design solutions and decorations of fresh flowers created by foreign and local participants at special venues. Each flower arrangement not only gives beauty and aesthetic pleasure, but also carries a symbolic meaning reflecting the uniqueness and cultural image of the region.

More than a hundred cultural events will be held during the festival, including concerts with the participation of world and national pop stars, Fashion Week 2025 - a major fashion week, international and local sports competitions, scientific and practical conferences and seminars, performances and circus performances for adults and children, international craft exhibitions, humor evenings, gastronomic tourism events "World cuisine in Namangan", "Lavender Festival" and drone show.