Previously, organizations based their collections mainly on Chinese factories, but faced a number of problems: a significant increase in order fulfillment times, delays in the delivery of goods and an increase in the cost of production and logistics services, writes Kapital.uz.
Uzbekistan has become one of the priority areas for Melon Fashion Group. This group owns brands such as Zarina, Befree, Love Republic and Sela. If in 2020 only 1% of the company's production was in the republic, by 2022 this figure has already reached 10%. It is predicted that by 2023 this indicator will grow even more. Previously, 70% of the company's products were produced in China, but now their share is gradually decreasing.
The I Am Studio brand, in addition to Russian factories, also places orders for production in Uzbekistan and Belarus. In Uzbekistan, the company produces denim clothing, since there are very few denim productions in Russia.
According to the agency Fashion Consulting Group (FCG), the growth of orders from Russian companies in the CIS countries is uneven. The largest increase is observed in Uzbekistan. Kazakhstan and Tajikistan also show good indicators.
According to Dmitry Shishkin, President of Roslegprom, placing orders for cotton clothing in Uzbekistan will reduce the cost for buyers. He notes that Uzbekistan supports a full production cycle, including cotton cultivation and the production of ready-to-wear.
