The publication presents stunning products made by 50 Central Asian artisans from Kazakhstan, the Kyrgyz Republic, Tajikistan, Turkmenistan and Uzbekistan, demonstrating their exceptional skills to the world and opening up new commercial opportunities for their business.
Since the publication is available digitally from anywhere in the world, it will allow the represented artisans to develop their business on a global scale, increasing awareness and appreciation of their craft both locally and internationally.
For many generations, these crafts have been a source of beauty, historical significance, pride and uniqueness, forming a rich heritage and traditions of communities. In rural areas, women and their families not only bring income to the family, but also are the guardians of local, national and regional history and cultural heritage. These women preserve centuries-old traditions such as the art of carpet weaving and textiles, embroidery, silk production, wood carving, metalworking, ceramics, jewelry and other crafts.
The catalog "Traveling through the workshops of the artisans of Central Asia" promotes economic independence, preservation of cultural heritage and gender equality, making a significant contribution to the creation of a more inclusive and prosperous Central Asia. With proper management and access to wider markets, these crafts have the potential to significantly increase income, improve education and significantly improve the quality of life of rural families, especially women and girls.
The release of the catalog is the result of fruitful cooperation between the USAID Program on Trade in Central Asia, the Smithsonian Institution and the Commercial Law Development Program (CLDP) of the U.S. Department of Commerce.
In addition to creating the publication, the project team conducted virtual and face-to-face training in needlework marketing strategies, as well as the best methods of using the catalog to promote craft practices and businesses.
The "Traveling to the Workshops of Central Asian Artisans" catalog is a testament to USAID's commitment to reducing the gender gap in Central Asia, while contributing to economic growth, preserving cultural heritage, and empowering women and girls.
