The French city of Cannes was chosen as the first venue for the action, which in May became the center of attraction for celebrities and stars from all over the world. The creative team of Uzbekistan's club has realized an ambitious idea and created the National Pavilion of Uzbekistan in Cannes.
According to the visitors of the pavilion and the leaders of the Marché du Film fair, the National Pavilion of Uzbekistan has become the brightest and most memorable among other countries. A delegation of popular media, bloggers, actors, as well as film crews of television channels arrived from Uzbekistan to cover the activities of the National Pavilion. Euronews channel has prepared a special report on the tourism potential of Uzbekistan and the work of the National Pavilion.
The pavilion attracted a lot of attention of the guests. During his work, the National PR Center under the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan concluded agreements on new creative projects to promote the image of Uzbekistan abroad. These projects will serve to attract the attention of a wide range of foreigners, tourists and foreign public figures to Uzbekistan.
The National Pavilion of Uzbekistan in Cannes is the first project in a series of global campaigns to promote the positive image of Uzbekistan abroad in a new format. In the near future, the creative team of Uzbekistan's club plans to organize New Uzbekistan and Aral Dream forums in Europe and continue filming episodes of the film "Uzbek", which is being created with the assistance of the Agency for Youth Affairs of Uzbekistan.
The global PR campaign was organized with the assistance of the Ministry of Tourism and Cultural Heritage, the Agency for Youth Affairs and the Embassies of Uzbekistan in France and Germany.
