The competition is organized by the Committee on Tourism in cooperation with the Hunarmand Association and the Academy of Arts and is aimed at turning the national craft art into a modern souvenir for tourists.

The first stage is held among designers from July 24 to August 16. The participants present sketches and ideas of tourist souvenirs in 25 areas of national handicraft art.

The second stage will be held from August 20 to September 20 among artisans. At this stage, finished products will be created based on the designs that became the winners of the first stage. When evaluating, the main criteria will be the quality of the product, national flavor, compactness and affordability.

The winners will be determined based on the results of each stage. Each participant who wins a prize will receive a cash prize of 5 million soums.