The event is aimed at improving entrepreneurship and consumer culture in the country, preventing unfair competition and misinformation in the field of advertising, creating a healthy competitive environment for participants in the advertising and marketing services market.

The festival will include innovative marketing fairs, workshops, conferences, exhibitions dedicated to advertising, marketing and tourism. Representatives of state organizations, large companies, youth and entrepreneurs will take part in the competitions. Experts and speakers from foreign countries will deliver speeches at the event, inform UzA.