One of the main distinguishing features of the new series of smartphones (iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max) is the transition from the Lightning charging port to the USB Type-C connector. Also, Dynamic Island will be available on all devices - a cutout on the screen for the front camera, working as a separate mini-screen. Previously, it was only on the iPhone 14 Pro.

The iPhone 15 and iPhone 15 Plus will be equipped with A16 Bionics processors, with which the iPhone 14 Pro and 14 Pro Max were introduced last year. New Pro versions are coming out with the A17 Pro processor.

Budget versions of the iPhone 15 will appear in five new colors: black, blue, green, yellow and pink. The Pro versions will have a titanium case, in four shades to choose from. The diagonal of the screens of the iPhone 15 and iPhone 15 Pro is 6.1 inches, the iPhone 15 Plus and iPhone 15 Pro Max are 6.7 inches.

According to the presentation, prices for the iPhone 15 will start at $799 (128 GB), for the iPhone 15 Plus - from $ 899. The minimum price of the iPhone 15 Pro is $999, the iPhone 15 Pro Max is $1199. All smartphones of the series will be available for pre-order on September 15.

A new S9 processor has been announced for the Apple Watch Series 9 smartwatch. The maximum brightness of the screen has been increased to 2000 nits - Apple reports that the display is twice as high as the previous version in this indicator. In addition, the Double Tap function will appear. Thanks to it, the user can control the watch without touching the screen - by moving the fingers on the hand on which he wears the watch. Prices for the new watch will start at $399.

Apple Watch Ultra 2 is equipped with an even brighter screen - up to 3000 nits. The corporation promises 36 hours of battery life of the gadget in normal mode and 72 hours in power saving mode. The minimum price of this version is $799.

In addition, during the presentation, Apple announced its intention to achieve carbon neutrality by 2030.