Syrdarya region also participates in the fair with a stand, which presents projects and further plans for the development of tourism in the region.
On the first day of the international fair, an agreement was reached between the khokimiyat of the Syrdarya region and the world's leading media company BBC Global News on the implementation of a joint project to promote the tourism potential of the region around the world.
As part of the agreement, it is planned to increase the number of tourists to the Syr Darya from abroad, promote the tourism potential of the region in Western Europe and North America through the BBC Global News audience. It is also planned to hold master classes to improve the skills of media representatives of the Syrdarya region.