The event, held at the Messe Berlin exhibition complex in Berlin, is attended by more than 11 thousand representatives of the tourism sector and related industries from more than 180 countries around the world.

With the support of the Embassy of our country in Berlin and the GIZ-German Society for International Cooperation, the national stand of the tourism brand of Uzbekistan was organized at the exhibition, where participants and guests of the exhibition get acquainted with the traditions, customs and rich culture of our country.

At the national stand, more than 30 domestic tourism organizations present their travel services and products, including Uzbekistan Airways Joint Stock Company, Silk Road Samarkand International Tourist Center, Rocket DMC Uzbekistan and the Association of Hoteliers of Uzbekistan participating in the exhibition with a delegation from among the representatives of the country's largest hotels.

In addition, the delegation of Uzbekistan holds a number of meetings with foreign partners to discuss prospects for cooperation in the tourism sector, aimed at popularizing the tourism potential of Uzbekistan abroad and increasing the flow of tourists to our country.

More than 200 panel sessions with more than 400 speakers are planned at the exhibition, and the number of visitors is expected to exceed 160 thousand.

According to official data, 29,608 tourists from Germany visited Uzbekistan in 2023.