In recent years, the festival, which is traditionally held in the Khorezm region, gives unforgettable impressions to local and foreign tourists visiting the region.

The purpose of this festival, which is organized jointly with the Ministry of Culture and Tourism and the Khorezm regional Administration, is to demonstrate the agro-tourism potential of the region, to popularize unique types and varieties of products and horticultural products.

There will be hundreds of different varieties of melon at the festival, such as "Gurvak", "Qilichboy beshak", "Qari qiz", "Tuya qovun", "To'yona", "Ola zamcha", "Xorazm oq novvoti", "Ko'k gulobi", "Bo'rikalla".

In addition, exhibitions of various fruits and vegetables, confectionery, bee products, crafts, animal husbandry and fishing are organized here.